Privacy Policy

At Crafted by Ellis (“we,” “us,” or “our”), we take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your information when you use our website (craftedbyellis.com) and our app, Renew+.

1. Information We Collect

We collect the following types of information:

Account Information

• Name and email address (when you create an account)
• Profile information you choose to provide
• Authentication data (via Firebase Authentication)

App Usage Data

• Goals, journal entries, recipes, financial data you create
• Meal plans, shopping lists, and pantry items
• App preferences and settings
• Subscription tier and purchase history

Technical Information

• Device type, OS version, app version
• Anonymized analytics (via Firebase Analytics)
• Crash reports (to fix bugs and improve stability)

2. How We Use Your Information

We use your information to:

• Provide and maintain the Renew+ app and services
• Personalize your experience and store your data
• Process subscription payments (via Apple App Store)
• Send important service updates (rarely, only when essential)
• Improve our products through anonymized analytics
• Detect and prevent fraud or abuse

3. Data Storage and Security

Your data is stored securely using Firebase (Google Cloud) infrastructure. We implement industry-standard security measures including:

• Encrypted data transmission (HTTPS/TLS)
• Encrypted data storage
• Regular security audits
• Access controls and authentication

While we take reasonable steps to protect your data, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

4. Data Sharing

We do not sell your personal data. Period.

We may share data only in these limited cases:

• Service providers: Firebase (Google) for backend infrastructure, Apple for App Store payments
• Legal requirements: If required by law or to protect rights and safety
• With your consent: If you explicitly opt-in to share with partners or family members

5. Your Rights

You have the right to:

• Access: Request a copy of your data
• Correction: Update inaccurate information
• Deletion: Request deletion of your account and data
• Portability: Export your data in a standard format
• Withdraw consent: Opt out of analytics or marketing

To exercise these rights, contact us at braden@craftedbyellis.com.

6. Children's Privacy

Renew+ is not intended for children under 13. We do not knowingly collect data from children under 13. If you believe a child has provided us with personal information, please contact us immediately.

7. Third-Party Services

Renew+ uses the following third-party services:

• Firebase (Google): Backend, authentication, analytics — Privacy Policy
• Apple App Store: App distribution and payments — Privacy Policy
• Anthropic Claude: AI-powered goal planning and recipe scanning — Privacy Policy

8. Cookies and Tracking

Our website (craftedbyellis.com) uses minimal cookies for essential functionality. We do not use tracking cookies for advertising purposes.

9. International Data Transfers

Your data may be processed in countries where Firebase operates servers, including the United States. By using our services, you consent to this transfer.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We'll notify you of significant changes via the app or email. Continued use of the service after changes means you accept the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us:

Email: braden@craftedbyellis.com
Company: Crafted by Ellis
Location: New Zealand